Teresa Lopez
It starts with listening
I’ve been working as a designer for years.
It starts with listening and pressing clients to get to the heart of the matter. Scribbles, layouts and drafts follows.
Contributing
Most of our work is for individuals, start-ups, charities and smaller companies. Collaboration is at its heart of how we work.
My personal focus is the creation of the core design outputs. Illustrators, photographers, script writers, SEO gurus and others are brought in as needed.
Good design increases customer engagement
Good design evokes emotions, engages the viewer and simplifies messages. It builds trust and plays a key role in building sustainable relationships.
My quest is always for simple, elegant ways of engaging viewers.
Creative process
Listen, enquire & explore
Good design starts with the pursuit of real understanding.
Jot and scribble
A pencil is frequently the best tool for visualising ideas.
Work up and issue
Perfection may be needed or speed may mean that ‘good enough’ is good enough.
Refine (or move on)
Sometimes refinements are needed but sometimes the real need is to get on with the next job.